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How Real Estate Agents Can Network at Any Event

Networking is important for building a thriving real estate business and provides avenues for new opportunities. Networking can be done at large formal events, backyard BBQ’s, or casual conversations at the grocery store and is a cost-effective marketing method.

If you’ve never networked then follow these guidelines and you’ll master the art of networking in no time. 

Step 1 – Prepare

  • Research the event and understand its purpose. This shows other attendees that you’ve taken an active interest in what’s important to them.
  • Select an outfit that’s appropriate for the event and venue. If you’re unsure of the dress code then ask the host ahead of time . Some events may be black-tie while others are jeans and a t-shirt. 
  • Read news headlines on the day of the event. These make great conversation starters…..but avoid talking politics.
  • Know the real estate markets in your area. Everyone loves asking real estate agents about the markets. 

Step 2 – Attending the event

  • Say hi to the host. The host will most likely introduce you to other attendees.
  • Introduce yourself to others. Say “Hi, my name is….” while extending your hand and making eye contact.
  • Lead conversations by asking open-ended questions about family, job, dreams, and recreation. Avoid talking about politics and religion unless these are specific to the event. 
  • Listen for commonalities during conversations and use that to build rapport.
  • Never speak with the intention to “Sell”. Instead, speak with the intention to “Help”.
  • End the conversation by extending your hand, telling them it’s been great talking and you look forward to talking again then ask for their business card. This is a natural cue to end a conversation and  leaves the door open for follow up.

Step 3 – Follow Up after the event

  • Send the host a written thank you card within 24 hours.  Handwritten thank-you notes stand out more than email.  
  • Add all your new contacts to your CRM program using the business cards you collected from the event.
  • Send your new contacts a quick email stating it was great meeting them at the event and thank them for the great conversation. DON’T PUSH FOR A FOLLOW UP MEETING. Pushing or using hard sale techniques will make you appear insincere. Y
  • It takes time and cultivation to build relationships. Don’t rush it. Reach out to your new contacts every once in a while and ask how they are doing. Show genuine interest. 
  • Host your own event and invite all your new contacts. They’ll appreciate the opportunity to network with others.

A few other tips

  • Politics and religion are usually not okay to talk about.
  • Maintain eye contact during conversation.
  • Wear something bold or unique that’ll attract some attention an makes a great conversation starter.
  • Have plenty of business cards with you.

5 Mistakes New Real Estate Agents Make

  1. Not talking to a CPA early- Since real estate agents are independent contractors they are subject to complex federal, state, and local tax laws.  Your CPA will help you set up your quarterly tax estimates and help you determine what expenses are tax deductible.
  2. Not making a written business plan – Real estate agents should develop a strong business plan that includes a SWOT, budget, marketing plan, and personal growth plan. The managing broker is a new agent’s most valuable resource when developing a great business plan. The managing broker will be able to offer tools, templates, and valuable advice/mentorship.
  3. Not completing post-license education – Most states now require post-license education and agents who fail to complete the education could lose their ability to practice real estate. Failure to complete the courses on time could also result in expensive fines.
  4. Not prospecting – The first year is going to be 80% prospecting. This means attending networking activities, farming neighborhoods, hosting open-houses for other agents, doing floor duty, meeting as many people as you can. The more people who know you are a real estate agent, the better. 
  5. Not using a quality CRM – Customer relationship management (CRM) program is one of the most critical tools in a real estate agent’s tool belt. A great CRM makes it easy for a new agent to stay in touch with prospects. CRM’s may include automated email campaigns, property portals, touch-point reminders, filterable contacts database, birthday and anniversary reminders, and social media management. Cost for a CRM’s vary and are often provided by a managing broker. 

5 Reasons You Should Use an Online Real Estate School

Are you weighing the pros and cons of online classes? Here are the top reasons why we love online real estate education.

  • The online virtual learning is immersive with examples of real life scenarios, practice quizzes, and interactivity for the student.
  • Online courses offer students greater control over their own learning by enabling them to work at their own pace anywhere an internet connection is available.
  • Students have more control over their schedule.
  • Online courses tend to include more frequent assessments to ensure the student is learning and understanding key concepts.
  • The Research Institute of America found that student retention rates are between 25% – 60% higher with online education.

8 Traits of Successful Real Estate Agents

A question that is often asked, “Would I be a good real estate agent?”

And the answer is, “It Depends”.

Below is a list of the traits that define the top agents in the industry. If you share these traits then chances are, you’ll be a terrific real estate agent!

  • Good customer service
  • Honesty and integrity
  • Willingness to always learn
  • A strong desire to help people
  • Tenacity, persistence, determination, and perseverance
  • An entrepreneurial mindset
  • Problem-solving skills
  • An interest in houses